Privacy Policy

Last Updated: August 2025

1. Introduction

Generation M Holdings (Pty) Ltd ("Gen M," "we," "us," or "our") is committed to protecting the privacy of your information. This Privacy Policy explains how we collect, use, and disclose your information when you use the ZI mobile application (the "App"). This policy is designed to comply with various personal data protection laws, to the extent applicable.

2. Information We Collect

The App may use Google Analytics, or other third-party analytics services, to collect statistical usage data. The information collected by Google Analytics may include:

• Device Information: Information about your mobile device, including device model, operating system, and unique device identifiers (such as the UUID).

• Usage Data: Information about your interactions with the App, such as app usage patterns, features used, and session durations.

• Location Data: General location information (this is usually derived from IP address and is not precise geolocation).

3. How We Use Your Information

We use the information collected through Google Analytics for the following purposes:

• App Performance and Improvement: To analyze App usage, identify trends, and improve the App's functionality, performance, and user experience.

• Statistical Analysis: To generate anonymous, aggregated statistics about our user base.

4. Google Analytics and Data Processing

• Google Analytics is a service provided by Google LLC. When you use the App, Google may collect and process your information as described in their privacy policy.

• We have taken steps to ensure that our use of Google Analytics complies with applicable data protection laws. These steps may include:

  • Anonymizing IP addresses to reduce the identifiability of users.

  • Entering into data processing agreements with Google to ensure they process data on our behalf and in accordance with our instructions.

• You can learn more about how Google collects and processes data through Google Analytics by visiting Google's Privacy Policy, available at https://policies.google.com/privacy?hl=en-US.

5. Disclosure of Your Information

We will not share your personal information with third parties except in the following circumstances:

• Service Providers: We may disclose your information to third-party service providers who assist us in operating the App and providing our services (e.g., hosting providers, analytics providers). These service providers are contractually obligated to protect your information and may only use it for the purposes for which it was disclosed.

• Legal Compliance: We may disclose your information if required to do so by law or in response to a valid legal request, such as a court order or government investigation.

• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring company. We will provide notice to you before your information is transferred and becomes subject to a different privacy policy.

• With your Consent: We may share your information with third parties if you have given your explicit consent to do so.

6. Security of Your Information

We take reasonable measures to protect your information from unauthorized access, use, or disclosure. These measures include:

• Data encryption.

• Access controls.

• Secure storage.

• Other, as may be deemed necessary from time to time.

While we strive to protect your information, please be aware that no method of transmission over the internet or method of electronic storage is completely secure. Therefore, we cannot guarantee the absolute security of your information.

7. Your Rights

You have the following rights regarding your information, subject to applicable laws:

• Right to Access: You have the right to request access to the personal information we hold about you.

• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information.

• Right to Erasure/Right to be Forgotten: In certain circumstances, you have the right to request that we delete your personal information.

• Right to Object: You have the right to object to the processing of your personal information on certain grounds.

• Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal information in certain circumstances.

• Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller, where applicable.

• Right to Withdraw Consent: If we process your information based on your consent, you have the right to withdraw your consent at any time.

• Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority in your country.

8. Data Retention

We will retain information collected through Google Analytics for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

9. Children's Privacy

The App is not intended for users under the age of 18. We do not knowingly collect personal information from users under this age. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to delete that information.

10. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated Privacy Policy in the App and/or by other means, such as email. Your continued use of the App after the posting of the updated Privacy Policy constitutes your acceptance of the changes.

11. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at: [e-mail]